When a dealer moves their business and changes the name, what can they do regarding advertising?

Advertising using the new name is the best course of action for a dealer who has moved their business and changed their name. This approach ensures that all marketing materials are aligned with the current branding and helps establish a fresh identity in the new location. Using the new name reinforces the business's presence and makes it easier for customers to find and recognize the dealer under their updated branding.

Continuing to use the old name could create confusion for both existing and potential customers, as it may suggest the dealer is still operating under the previous name or location. Stopping all advertising temporarily would hinder the business's visibility during a crucial transition period, potentially leading to lost customers. Utilizing both names in advertising might complicate the message being communicated and could dilute the new branding efforts, ultimately leading to misunderstandings about the business identity. Therefore, promoting the business solely under the new name is the most effective strategy for maintaining consistency and clarity in marketing efforts.